3ECommerce

1. Introduction The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use–be it television programs, newspapers, bus-stop posters, in-store displays, banner... »View More

Print advertising impacts the environment due to the carbon dioxide emitted into the atmosphere as a result of the production and distribution of print media. Factors include the sourcing and production of paper, petroleum-based ink, solvents, plastics and adhesives used and the fossil fuels burned... »View More

EDI is considered to be a technical representation of a business conversation between two entities, either internal or external. Note that there is a perception that “EDI” constitutes the entire electronic data interchange paradigm, including the transmission, message flow, document format,... »View More

An e-enabled opportunity to optimize the price you pay for the good or service being tendered. This is enabled in a real time open and transparent environment with clearly defined and agreed start and finish times. It is an environment where both the buyer and seller have clear visibility of the bidding... »View More

What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by... »View More

A vertical market (often referred to simply as a “vertical”) is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry (a niche market). An example... »View More

Sell materials or services that any company needs, not those used for manufacturing or production. Services include MRO, benefits management, and procurement process management. Examples: Ariba Network, CommerceOne’s MarketSite.net, EmployEase. Synonyms: functional market, hub. (See MRO.) In... »View More

E-commerce hosting is a business in which a company provides other companies whatever they need to sell their products and services on the World Wide Web – including a Web server to serve a company’s pages, possibly the Web site design (including catalog pages), and the special capabilities... »View More